Much of my career has focused on the luxury niche, with years on Cadillac, Buick, Infiniti, Audi and some Lamborghini. With the addition of Flexjet Private Jets and Bombardier locomotives, I can now say I've worked on planes, trains and automobiles. Starting with Flexjet, a fractional jet ownership experience, you'll see a consecutive outdoor board idea that best expressed our concept "Own The Sky." The board is clear and allows for a constantly changing background of spectacular sunrises and sunsets to tap into the imagination of today's true jet setters. The full campaign mixed past and present, to remind potential owners of how previous aviators would envy this privileged circle today -- they are truly living the dream. Here, there is also CRM for Infiniti, Identity creation for Culinary Departures, my first foray into "naming" a company, and a few articles I covered as Editorial Director exploring luxury products and alliances for Audi Magazine. Finally, an outdoor board for Cadillac and newspaper ads that ran before and after the Oscars. I loved the brand so much, I was mortified when account said they were taking down a billboard in Times Square for a changeover and had nothing in its place in the interim. It seemed a waste of space. So, I made an assignment for myself with: "Please excuse our dust.” We sold it immediately.

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