Innovative and exclusive, Adolph Link of Vienna created unrivaled diamond brilliance. As a company, A. Link was also known for pioneering the convertible 34-inch ‘opera’ length necklace that could be worn as two. In honor of its namesake, the company wanted to create an Opera Collection, with each necklace representing a different Opera. When my Creative Director at FUSE tasked me with the project, he warned me that the client was an Opera aficionado. What ensued was a crash course on my part, to not only learn about 9 operas, but to find the words that would pair the unique sensibilities and beauty of each piece with its corresponding opera. It was a hit with the client and ran as shown to my great delight. Although it ran for many years, A. Link now has a different agency and site, but I much prefer ours. Take a look and I think you’ll agree. Regardless, it was a great project to work on and I love both the artistry of what A. Link created, and how our images and poetic words aimed to meet that standard. Today, A. Link celebrates 118 years in business. And that’s beautiful!
page 4: Headline: Beautiful. Powerful. Enchanting.
Copy: A diamond is a diva that always takes center stage. It represents the drama of time locked for all eternity in its facets. It speaks to all lovers. It sings to all romantics. And now, the diamond finds a sweet soul mate in another expressive beauty — The Diamond Opera Necklace.
page 5 Headline: Figaro by W. A. Mozart
Copy: Like the grand motif found in Mozart’s ‘The Marriage of Figaro’, this necklace conveys all the joy and spirit of the dance. At once whimsical and majestic, the design draws upon Mozart’s artistic operatic influences to sublime effect.
Other work:
-Infiniti website for owners as part of CRM communications (at Harris) that tied in with affiliates from luxury apparel to travel partners.
-Website for my art partner, Matt Van der Maas, where I found the opening quote for him, refined some of his copy and project explanations and proofed overall site. This is one of many projects we have done together. And we are always looking for more projects!
